v The Pakistan Telecommunication Authority (PTA) has issued an urgent public advisory regarding a surge in fraudulent messages targeting WhatsApp users across the nation. The regulatory body is urging users to exercise extreme caution when encountering suspicious messages, originating from either local or international numbers, that mimic official WhatsApp communications and display the platform’s logo.…
Temu, the ultra-discount international e-commerce platform, is facing intense backlash in Pakistan following a sudden and dramatic increase in product prices. What was quickly positioning itself as a go-to destination for price-sensitive shoppers across the country, Temu’s product listings have seen price hikes ranging from 50 to over 200% in a matter of days. The…
Cybersecurity in Pakistan: Fortifying Digital Defenses in a Connected NationIn an increasingly interconnected world, where digital transformation is driving economic growth and societal progress, the importance of robust cybersecurity cannot be overstated. Pakistan, a nation rapidly embracing digitalization across all sectors, finds itself at a critical juncture. While the digital revolution offers immense opportunities, it…
When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…